Complete Guide to Domain Flipping [Is it Profitable in 2020?] 1

Complete Guide to Domain Flipping [Is it Profitable in 2020?]

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How to Make Money Flipping Domains

If you haven’t heard of domain flipping yet, don’t worry, many people haven’t. Flipping domains can be an extremely lucrative side hustle capable of making you thousands of dollars per month by acquiring the right domains and selling them for a profit.

Need a reason to give domain flipping a try?? It’s EASY! Super easy. And it requires as little as $10 to get started. That’s right. For the same cost as your next lunch, you could get started flipping domains.

The process is simple. Just like flipping furniture or anything else, you’ll need to purchase your inventory before selling it for a profit. 

In this post, I’ll explain how you can get started flipping domains, how to pick the perfect domain names, how to sell a domain name, and much more. Keep reading to learn how you can start making money in no time!

What is a Domain?

In simplest terms, a domain is the “name” of a website. Therefore the domain for my website is “dontworkanotherday.com”.

According to Wikipedia, a domain is “an identification string that defines a realm of administrative autonomy, authority, or control within the Internet.”

You can think of a domain in the same terms as an address for your home. Where your home has a street number and road, a domain uses the same structure to find and locate a website. Similar to your home, there can only be one address. Each domain is unique.

What is Domain Name Flipping?

Domain names can be extremely lucrative, and companies (or people) are willing to pay top dollar for some of the premier names. For example, a domain with a name like “sidehustles.com” might be worth significantly more than another domain. Typically, shorter domains will be worth much more than longer domains. More on this below!

Domain flipping is the process in which you purchase a domain and sell it for a profit. The price you can sell your domain for is completely arbitrary.

How Much Does a Domain Name Cost?

Before getting started with domain name flipping, you’ll want to keep in mind your budget. The good news is that registering a domain name can be extremely affordable. You will typically pay anywhere from $15 to $25 per year to register your domain.

Where Can I Purchase a Domain Name?

There are many registrars available to purchase domain names. Some are less expensive than others. Some of my favorite domain registrars are Namecheap and GoDaddy. Namecheap offers domains starting for as little as $8.88 per year.

Some other options include:

  • Domain.com
  • BlueHost.com
  • Name.com
  • Google Domains
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How to Flip Domains

How to Flip Domain Names to Make Money

Now that you know what domain name flipping is, are you ready to get started? Let me show you how!

Find Strong Domain Names to Sell

The first step in flipping a domain is to find the right domain. This can take hours of research and some good old fashioned luck.

To find a domain name, go to any domain registrar and search based on topics you think would be a good candidate.

Once you’ve found a good domain, purchase it with a registrar. It typically costs around $10 annually to keep a domain. Not sure if your domain is a good candidate? Don’t worry, I’ll help you decide below.

Where to Sell Domain Names

Sell the Domain Name

Selling your domain name can be equally as challenging as finding it. There are a few platforms you can consider listing your domain for sale on. One of my favorites is Flippa. They will take a percentage of the sale so be sure to consider that before listing, but the process is relatively easy.

Another option is to sell the domain privately, but this can be more difficult for those without connections. You can do this in a few ways.

The first is by creating a landing page for your domain where you can include your contact info and the price of the domain (if desired).

The second method is to make your WHOIS information public so that others can see who the domain is registered to and some basic contact info.  If you choose to make this information public, you might encounter more spam emails and inquiries, so keep that in mind.

How Hard is Reselling Domain Names?

The most difficult part of flipping domains is finding the right domain to purchase. This will often be the most time-consuming step.

In general, however, flipping domains is relatively easy and can be completed from anywhere making it a perfect low-stress job.

Tips to Find the Perfect Domain to Flip

Below are some tips to help you find the right domain to make money!

Purchase an Expired Domain

An expired domain is a domain in which the person or company that registered the domain stopped paying for it. After this occurs, the name will become expired and typically goes into an auction. You can then bid on expired domains to purchase.

Why would you want an expired domain?

A few reasons. The first benefit is the name itself. It’s possible to find high-value domains that are expired.

The second reason you might consider purchasing an expired domain is because of its SEO value. Just because a domain is expired, doesn’t mean the links pointing to that domain disappear. These links can be extremely powerful in terms of SEO. By redirecting the domain to another URL, you will pass a significant portion of the “link juice” to the new domain.

How can you measure the amount of “link juice” for an expired domain?

Complete Guide to Domain Flipping [Is it Profitable in 2020?] 2

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There are multiple tools you can use that all have metrics to determine the SEO value of a domain. Two of my favorite tools, Moz and Ahrefs both have scores that are associated with a domain rating how much “link juice” they have.

Moz first founded the term “Domain Authority” that aims to depict how easy it will be for your website or domain to rank in Google. The rank is on a 100 point scale with 100 being the highest rating available. The rating considers several factors including backlinks, domain age, and more.

So what is a good domain authority?

This answer is completely subjective, but I believe that a domain with a domain authority of 20 or higher would be an excellent candidate to flip. This domain should have a good ranking potential in Google and other search engines.

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Word of warning: it’s not perfect.

While Moz and Ahrefs have done a great job of measuring a domains’ “rankability”, you should use it with caution. Some domains could rank high with these tools but be banned from Google with a manual penalty or contain many toxic backlinks. These should be avoided.

Look for Short Domains

Shorter domains are inherently worth more.


Because they’re easier to type in and easier to remember. With that said, you might find that these domains are more expensive up front, so you’ll want to determine how much you might be capable of selling it for before making your purchase.

Acquire Local Domains

Local small businesses popup all of the time. By acquiring common domains for these businesses, you’ll be capable of selling them to local small business owners looking to get started. For example, a domain like “houstoncleaning.com” might be a great domain to purchase because of its’ local aspect.

Find New Untapped Domains

Another great way to find a domain to flip is by searching what’s available. Sometimes you might land on a goldmine of domains. Recently, I purchased the domain “savecashfast.com”. While I haven’t sold it quite yet, I do believe it might be worth a nice chunk of change considering I paid less than $10 for it.

Opt to Purchase .COM Extensions

Today you can purchase many different kinds of website extensions. If you’ve ever seen a website end in “.co” or “.net”, these extensions are usually purchased if the “.com” extension has already been taken.

By purchasing a .com domain, you’ll be much more likely to sell your domain and make money.

Purchase “Brandable” Domains

Some domains are easier to brand than others. For example, a domain titled “iHeartLifting.com” would be easier to brand than a domain with random letters and numbers like “hsuw.com”.

These brandable domains are perfect for flipping.

Is Buying and Selling Domain Names Legal?

Absolutely! There is nothing wrong with buying a domain name and selling it for a profit.

How Much Money Can You Make Flipping Domains?

Some people have made hundreds of thousands of dollars flipping just one, yes ONE, domain! Domains such as z.com, toys.com, and slots.com all sold for over $5 million, just for the domain!

Now, there’s a good chance you won’t run into any of these domains in 2020, however, the ability to make money still exists. Even if you can purchase a domain for $10 and sell it for $100, that’s a $90 profit. Multiply that by 100 domains and you can easily make an extra $9,000 annually from this side hustle.  Domain flipping can be as profitable as you can make it.

Tips to Make More Money Flipping Domains

Here are some tips to help boost your income buying and selling domain names.

Do Your Research

As I’ve mentioned, ensuring you purchase the right domain is critical to making money flipping domains. You should carefully analyze any and all aspects of a domain before you decide to purchase it.

One thing I always do before purchasing any expired domain is looking at its’ history using the website WaybackMachine. This website offers a digital archive of just about every domain registered. You can access screenshots of the domains’ history to get a good idea of what content was previously hosted on the domain.

Check for Penalties or Bans

Before purchasing any expired domain, you’ll want to ensure it isn’t banned by Google as this can crush its value.

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You can check to see if a domain is in trouble using isbanned.com or bannedcheck.com.

Give it Time

One common mistake when flipping domains, is selling it too early. Make sure you give your domain some time before selling it for a small profit. You might be surprised

Depending on the popularity of your domain, it might be wise not to take the first offer and instead get multiple offers before deciding to sell.

Consider Investing in a Tool

If you’re interested in purchasing an expired domain, there are several tools you can use to quickly browse many different auctions and domain stats. These tools will offer an easy way to view the domain authority of many different domains, their cost, and several other factors worth considering.

If you’re planning on becoming a high volume domain flipper, these tools can become essential to grow your side hustle.

Consider Turning Your Domain Into a Profitable Website

Sometimes you might come across a domain that is a great option to build a profitable website on and instead of flipping it, you can choose to build a business out of it.

Whether your goal is to start a blog, build an e-commerce business, or grow various other types of websites, it’s important to remember that it’s okay to NOT flip a domain just because it may be profitable. You may have the possibility of making significantly more money by keeping the domain and growing a business with it. Once your business and website have grown, then you could consider selling it to cash in on your efforts.

Is Domain Flipping Risky?

As with any business, there is some slight risk to domain flipping. But here’s the good news: your losses can be extremely small. Because a domain name only costs roughly $10 annually, that’s the amount you can lose.

With that said, if you end up purchasing hundreds of domain names, those annual renewal costs can become costly so you’ll want to ensure you have a plan for each domain.

Why I Recommend Domain Flipping

As with any side hustle or business idea, there are several benefits and drawbacks. Below, I’ll give you some of the top reasons I recommend flipping domain names to make money.

Low Barrier to Entry

As previously mentioned, getting started with domain flipping can cost less than $10 making it a great option for almost anyone.

Unlimited Income Potential

The amount of money you can make flipping domains is virtually limitless. If you’re capable of scaling your business, you could even hire someone to complete the research step in purchasing domains, one of the most time-consuming pieces. This will help you to flip more domains and make more money.

Low Risk

Because the barrier to entry is so low, your losses are somewhat limited. A failed domain flip will cost you somewhere around $10 to $20, depending on how long you’ve had the domain.

Conclusion: Make Money Flipping Domain Names

Flipping domain names can become an extremely profitable side hustle for anyone with a computer and internet connection.

To get started, you’ll first need to find a domain to purchase at a good price. Then, you’ll need to find a buyer for your domain. You can sell domains a variety of ways including auctioning them on websites like Flippa or you can choose to sell it privately.

Domain flipping is a great low-risk side hustle for just about anyone and I would 100% recommend it for anyone with even the smallest amount of technical skills.

Have you ever flipped a domain? Comment your experience below!


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